Marketing, Management, and Entrepreneurial Principles

The purpose of this program is to prepare students for employment or advanced training in marketing management.The purpose of this program is to prepare students for employment or advanced training in marketing management. The content includes, but is not limited to, employability skills, selling techniques; public relations and publicity; event planning and execution; and licensing, sponsorship, and endorsements. This program is designed to prepare students for employment in marketing occupations. In the Marketing Program students learn about retail and wholesale sales, warehousing & distribution, purchasing/buying, advertising, mass media, social media & public relations, banking and hospitality & tourism.

The Entrepreneurship program prepares students to open face – to – face or Internet-based businesses. Students are given the skills required to realistically evaluate their potential as a business owner, and develop the fundamental knowledge necessary to start and operate a successful new business.

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